Memecoin
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- Aptos Labs and Jump Crypto have launched a web3-focused cloud storage, Shelby
- Shelby is built to handle high-frequency web3 workloads and streamline real-time content
- Aptos CEO considers the web3-grade cloud storage “the missing layer of the on-chain economy”
Aptos Labs and Jump Crypto have partnered to create a web3-grade cloud storage infrastructure, Shelby, meant to handle high-frequency web3 workloads. Aptos CEO Avery Ching described it as “the missing layer of the on-chain economy,” adding that it’s optimized to streamline real-time content. Ching also noted that the storage layer unlocks a new era of value creation for web3, something that may help boost the adoption of web3 projects by providing high data access speeds.
Memecoin Web3 Storage That Evolves With Usage
In an X post, Ching noted that Shelby’s uniqueness lies in providing storage that evolves with usage. He added that the web3 cloud storage layer “serves data in real-time, with built-in incentives, and sub-second reads.”
— avery.apt 🌐 (@AveryChing) June 24, 2025
According to Ching, the storage layer provides the speeds needed to power modern internet applications. He disclosed that Shelby incentivizes read performance and allows creators and consumers to own the economics.
Ching revealed that the storage layer combines the core technology used by the Aptos network and Jump Crypto. It also benefits from his experience and expertise in building infrastructure for Meta apps used by billions.
Shelby isn’t blockchain-specific, making it usable by apps on all blockchains. Ching said it “meets you where you are and takes your data where it needs to go.” He disclosed that the layer is already being used by Metaplex, DoubleZero, among others.
Memecoin Powering AI and Strategy Engines
According to Shelby’s whitepaper, the storage layer can be used to power AI, data marketplaces, on-chain trading, and strategy engines without relying on centralized data services.
Shelby’s launch comes three months after Google Cloud joined the Injective network to enable blockchain developers to access Injective data through Google Cloud’s BigQuery. It also comes a year after Aptos unveiled a web3 wallet that supports Google ID.
With the launch of a web3-optimized cloud storage layer, it’s to be seen whether it’ll gain popularity among web3 developers.
